Macro trend analysis

Pivotal shift downmarket

We went looking for underlying shifts in investment, losses, size of targets

Heres what we found:

• Both cybersecurity investment and total losses doubled in less than 4 years
• Adversaries are using disruptive technology to automate and scale attacks
• Small and medium sized businesses (SMBs) are now the ideal targets and the losses are shifting to them
• SMBs need to address cyber hygiene immediately
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